I was an evil one
I incorporated interactivity to my project just to make it different from old media. I thought that with something like a music video, I had to make it different from a music video that people could just view on MTV. That difference was in interactivity.... I was hoping that the viewer felt that this medium had something to offer that old media just could not provide. Otherwise, why would my viewers watch a music video on their computer?
[note: you can rollover or click on the character's face as the movie plays]